portfolio

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creative coursework

Developed a targeted social media marketing plan for Aristocat Cafe, a local cat café, aimed at increasing brand awareness, visitor traffic, pet adoptions, and local business partnerships. My contributions included conducting a social media audit, analyzing competitors, defining platform communication goals, building a detailed content calendar, and creating evergreen content for ongoing engagement. I was voted MVP by my team.

Aristocat cafe social media marketing plan

created content, short form videos and graphics

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White Oak Lavender Farm IMC PLAN

Deliverables for Social Media, Out-of-home, & sales promotion

Developed an Integrated Marketing Communications Plan for White Oak Lavender Farm, a local winery and farm. Our team focused on creating strategies and deliverables to attract more visitors and increase overall sales. I took the lead on Digital Marketing and Social Media efforts, which were the primary channels I managed throughout the campaign. I was voted MVP by team and won Best Campaign Theme.